Trump Mortgage

Trump Mortgage LLC was a financial services company established by Donald Trump in 2005, with its official launch in April 2006. The company aimed to capitalize on the booming real estate market by offering mortgage brokerage services. E.J. Ridings served as the president and CEO.

Despite high expectations, Trump Mortgage faced significant challenges. The company struggled to establish a foothold in the competitive mortgage industry and ceased operations in 2007, just before the subprime mortgage crisis. Factors contributing to its failure included market conditions and internal management issues.

This venture is among several business initiatives by Donald Trump that encountered difficulties, highlighting the unpredictable nature of the real estate and financial markets.