Trump Steaks

Trump Steaks was a brand launched by Donald Trump in May 2007, offering premium steaks, burgers, and sausages. The products were exclusively sold through The Sharper Image’s catalog, stores, and website, as well as on the QVC home shopping channel. The meat was supplied by Buckhead Beef, an Atlanta-based company and subsidiary of Sysco. Despite promotional efforts, including featuring Trump on the cover of The Sharper Image catalog and appearances on QVC, the brand faced poor sales. The Sharper Image discontinued Trump Steaks after just two months, with CEO Jerry W. Levin stating, “We literally sold almost no steaks.” The trademark for Trump Steaks was canceled in December 2014.